Skills & Competencies for Social Media Analyst II

Social Media Analyst II job profile

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JOB SUMMARY for Social Media Analyst II

Collects and analyzes data related to social media marketing campaigns.

JOB RESPONSIBILITIES for Social Media Analyst II

Analyzes social media data to identify patterns and trends. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders.

Social Media Analyst II SALARY RANGE

BASE 50%
$76,710
TOTAL 50%
$78,904
Job Level
P02
Job Code
SM15000425
Education/Degree
Bachelor's Degree
Reports To
Manager

Social Media Analyst II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Social Media Analyst II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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9 general skills or competencies (Job family competencies) for Social Media Analyst II

1 Job Family Competencies – Content Management System
Proficiency Level -2
Skill definition-Ability to use a computer software to manage the creation and modification of digital content more efficiently for businesses and organizations.
Level 1 Behaviors
(General Familiarity)
Lists the current technologies of content management systems.
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Level 2 Behaviors
(Light Experience)
Supports the execution of processes to maintain electronic file collections in the content management system.
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Level 3 Behaviors
(Moderate Experience)
Utilizes content management systems to increase your website’s security.
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Level 4 Behaviors
(Extensive Experience)
Verifies content saving in digital asset management (DAM) to ensure consistency.
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Level 5 Behaviors
(Mastery)
Mentors training sessions for end-users to support the utilization of approved content management systems.
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2 Job Family Competencies – Content Marketing
Proficiency Level -3
Skill definition-Publishing, creating and distributing of valuable and relevant content to attract and engage the target audience and promote brand awareness.
Level 1 Behaviors
(General Familiarity)
Lists and explains the importance of content marketing strategies in growing businesses.
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Level 2 Behaviors
(Light Experience)
Supports content marketing goals to create appealing content.
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Level 3 Behaviors
(Moderate Experience)
Works with management to determine the audience for the content being marketed.
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Level 4 Behaviors
(Extensive Experience)
Validates content marketing go-to tactics to increase engagement.
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Level 5 Behaviors
(Mastery)
Leads the development and execution of content marketing strategies to improve online lead conversions.
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3 Social Media Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Analyst II
Proficiency Level - 4
5 Competency for - Social Media Analyst II
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Social Media Analyst II

1 Core Competencies – Attention to Detail
Proficiency Level -3
Skill definition-Executing and completing a task with a high level of accuracy.
Level 1 Behaviors
(General Familiarity)
Lists the traits of an employee showing great attention to detail.
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Level 2 Behaviors
(Light Experience)
Utilizes specific approaches and tools for checking and cross-checking outputs.
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Level 3 Behaviors
(Moderate Experience)
Uses tools to organize and monitor work progress.
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Level 4 Behaviors
(Extensive Experience)
Manages training to improve staffs' concentration and attention to detail.
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Level 5 Behaviors
(Mastery)
Learns from previous works' strengths and weaknesses to guide new projects.
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2 Core Competencies – Initiative
Proficiency Level -3
Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Lists ways how to take the initiative in professional or personal life.
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Level 2 Behaviors
(Light Experience)
Utilizes available tools or approaches for increasing knowledge of self-motivation.
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Level 3 Behaviors
(Moderate Experience)
Uses problem-solving skills to tackle the issues and challenges without asking for help.
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Level 4 Behaviors
(Extensive Experience)
Takes calculated risks because of orientation to action.
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Level 5 Behaviors
(Mastery)
Works to create a climate that values drive and initiative.
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3 Social Media Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Analyst II
Proficiency Level - 4
5 Competency for - Social Media Analyst II
Proficiency Level - 5

Summary of Social Media Analyst II skills and competencies

There are 0 hard skills for Social Media Analyst II.
9 general skills for Social Media Analyst II, Content Management System, Content Marketing, Copywriting, etc.
7 soft skills for Social Media Analyst II, Attention to Detail, Initiative, Effective Communication, etc.
While the list totals 16 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Social Media Analyst II, he or she needs to be skilled in Attention to Detail, be skilled in Initiative, and be skilled in Effective Communication.

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